Online branding is becoming one of the critical components of the job search process. I find that as the increasing number of social media outlets come available - the pressure to become involved is rapidly increasing. The rage on Facebook, Twitter, the blogs, etc. There is a tremendous amount of information to digest and for the most the task is daunting.
Released today is a good look at the subject and how to harness the power to have better results. Me 2.0 was released last week and I will b…
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Added by Jason Monastra on April 13, 2009 at 4:03pm —
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I work with Dan Schawbel as an editor of his
Personal Branding Magazine, so I am delighted to share the news about his book...
Boston, MA (April 7, 2009) – In the past few years, the competition for entry-level jobs has increased substantially, and the 1.4 million college graduates this year are about to face the toughest challenge to date. The National Association of Colleges and Employers (NACE) reports that companies are hiring only 1.3% more gra…
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Added by Miriam Salpeter on April 7, 2009 at 11:00am —
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By
Chandlee Bryan
Careers in Context
Follow me on Twitter:
http://twitter.com/chandlee
There's been a lot of talk recently about personal brand management and the importance of managing your online reputation. (Considering all the buzz generated by office holiday parties and end-of-year celebrations--this may not be such a bad thing.)
Last week, Laura Smith-Prou…
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Added by Chandlee Bryan on December 15, 2008 at 11:51am —
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15 Seconds....
That's how long the average reviewer spends on your resume, before making an interview/no interview decision. That's
IF your resume gets beyond a database search.
To put it in perspective, think about what you can do in 15 seconds: Brush your teeth, kiss your significant other, uncork a bottle of wine, pour a beer, load the washing machine, pour coffee, tie your shoes, put on your shirt, tie your tie, or watch Monty Python's Slapping Fish Dance.
So how can you…
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Added by Phil Rosenberg on September 19, 2008 at 9:52pm —
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This question is asked at the end of most interviews, and it gives the candidate a chance to shine and stand out from the pack. Do you come loaded with questions, or do you end an interview saying that all your questions were answered?
Most candidates clam up at this point, giving the impression that they are uninterested or unprepared. It’s a huge mistake.
A more effective strategy is to come loaded with questions, so you’ll always have a few left for the end of each interview. You’ll want di…
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Added by Phil Rosenberg on September 18, 2008 at 5:21pm —
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Yes, I’m a Twit, though still a baby twit. I’m a baby Twit because I’m new to another Social Networking phenomena, Twitter.
Twitter lets you tell the world what you are doing in 140 characters or less. You can send short SMS (text messages) to the world through Twitter, plus use it to automatically update your FaceBook status.
Why would anyone who’s not in school care? That’s what I wondered. I tried it out, and thought it was silly. I looked at Twitter as something my kids, in the text messag…
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Added by Phil Rosenberg on September 16, 2008 at 9:30pm —
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When I’m asked for resume advice, I’ll often first ask…what's your resume’s hit ratio, or response rate? Usually, this question is answered by the sound of crickets.
It surprises me, especially Finance and Technology professionals whose professional lives revolve around measuring and interpreting data, don’t think to measure the effectiveness of their resume. Isn’t it natural to track how well your resume works for you?
At a minimum, couldn’t you easily track how many callbacks, interviews, an…
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Added by Phil Rosenberg on September 15, 2008 at 1:34am —
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I’m amazed I actually have to write this article.
Why do fewer than 10% of all candidates blow off the easiest way to stand out? It’s so simple…the thank you note. Yet so few take advantage of writing a simple thank you…so it’s a huge advantage to those who do.
Why write a Thank You note? Here’s 5 reasons:
1. Thank Yous remind the hiring manager who you are
2. Thank Yous show the hiring manager that you REALLY want the job
3. Thank Yous give you an opportunity to highlight why you can uniquel…
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Added by Phil Rosenberg on September 13, 2008 at 7:30pm —
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And so does yours…. I don’t even have to see it to know it stinks. How can I know this?
Because it’s a resume, and resumes stink. They don’t work well in today’s world because they only work one direction….you to the employer. Resumes don’t grab the employer's attention, and don’t allow the employer to communicate back to you. So what’s a better way? The same way I’m reaching you!
Hats off to marketing guru Seth Godin, because he “gets it”. I’ll explain tactics of how to create this in later p…
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Added by Phil Rosenberg on September 11, 2008 at 6:12pm —
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Want to communicate your subject matter expertise to a targeted audience, or would a scatter shot approach be more effective?
If you want a tightly targeted audience, that will have a high likelihood of facing problems that you are uniquely qualified to solve, then check out Facebook’s groups, one of its most powerful features.
Facebook is all about database segmentation, to allow highly targeted marketing. So why not use the same features that financial services, auto, and CPG companies see i…
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Added by Phil Rosenberg on September 2, 2008 at 6:02pm —
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This week, we get inside the head of
Justin Roy, Chief Operating Officer of
SullivanKreiss, one of the nation’s largest recruiters of Architects and Building/Design Engineers.
Justin is responsible for the management of recruiting operations, along with client and project development. He has extensive experience with all aspects of executive-level, key management, and technical…
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Added by Phil Rosenberg on August 29, 2008 at 7:09pm —
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So what’s all the fuss over Web 2.0?
Web 2.0 is the interactive web, where users provide the content. Why does that matter to a job seeker?
Because Web 2.0 gives every job seeker the opportunity to promote subject matter expertise. Web 2.0 gives multiple formats and platforms and tools to allow job seekers to announce to the world “I know my stuff!”.…
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Added by Phil Rosenberg on June 16, 2008 at 2:00am —
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There’s been a controversy going on within the LinkedIN crowd for years.
Is it more effective for your job search to build a LinkedIN network of close personal connections? Or instead, build a network with a broad reach, but weak connections?
It depends on your purpose, and networking style. If you’re reading this blog, chances are your purpose is to change careers or jobs. Also think about how your network can be beneficial AFTER you land your new job.
So let’s consider your networking style…
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Added by Phil Rosenberg on June 9, 2008 at 12:15am —
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One of LinkedIN’s more powerful features for job seekers is their recommendations feature.
LinkedIN allows users to ask for recommendations from past managers, co workers, business partners and service providers. Some on LinkedIN have collected hundreds, others don’t use this at all.
As a job seeker, LinkedIN Recommendations can be a way to highlight your accomplishments and Subject Matter Expertise. Better yet, it’s done publicly, and on a website that is VERY searchable on Google & Yahoo…
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Added by Phil Rosenberg on May 20, 2008 at 8:06pm —
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Which do you think is more effective: 1) Sending 100 resumes for many jobs in the hope that a few will be interested in you? or 2) Send a few resumes to a few jobs that you are a perfect fit for?
While this strategy is counterintuitive, sending fewer resumes is a much more effective method. An effective and customized resume can get a 25-50% "hit ratio" (phone screens or interviews divided by total resumes sent) using a send fewer strategy.
Why does this work?
When you send fewer resumes, you…
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Added by Phil Rosenberg on May 20, 2008 at 7:09pm —
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Most job seekers write their resume for the hiring manager. That's it.
Did you realize that your resume has up to 4 audiences, not just one? Miss what's important to any one of those audiences and you'll be passed over for interviews and offers.
Here's how it works:
Audience #1 - The Resume Database: How can a database be an audience? Simple...large and midsized companies input all resumes into their database, whether sent via email, hand delivered in paper, sent to a company…
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Added by Phil Rosenberg on May 20, 2008 at 7:05pm —
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OK, so you’re on LinkedIN…Now what? You filled out a profile, put excerpts from your resume, got a few recommendations, linked to your close contacts.
So then what?
If you’re adopting
…
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Added by Phil Rosenberg on April 11, 2008 at 4:00pm —
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Are you getting a 25% response rate to your resume? If you are, stop reading, this article isn’t for you.
If you’re getting less than a 25% response rate to your resume, then your resume is working against you and blocking you from interviews for top positions. Unfortunately, most of the population falls into the under 25% category.…
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Added by Phil Rosenberg on March 25, 2008 at 5:00pm —
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It's so simple, and so few candidates do this. And the higher up the management chain the candidate is, the more effective they can be using this strategy. Interestingly, the higher up the management chain the candidate is, the LESS LIKELY they are to actually do this! It's such an easy way to stand out, such an easy way to get priority and additional help from recruiters.
…
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Added by Phil Rosenberg on March 23, 2008 at 8:22pm —
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You’re a manager. Why would you want to be on FaceBook with a bunch of college kids?
Simple…There’s 60 Million people on Facebook now, up from 25 Million 9 months ago. There’s only 15 million college students. Who do you think everyone else is?
The highest growing segment of FaceBook is the over 25 crowd…the hiring managers you want to network with and meet.
…
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Added by Phil Rosenberg on March 23, 2008 at 12:00pm —
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