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All Blog Posts Tagged 'optimization' (25)

Chandlee Bryan Monitoring Your Online Rep (Three Quick Tips)

By Chandlee Bryan Careers in Context Follow me on Twitter: http://twitter.com/chandlee There's been a lot of talk recently about personal brand management and the importance of managing your online reputation. (Considering all the buzz generated by office holiday parties and end-of-year celebrations--this may not be such a bad thing.) Last week, Laura Smith-Prou… Continue

Added by Chandlee Bryan on December 15, 2008 at 11:51am — 2 Comments

Phil Rosenberg Turn Your 15 Seconds into Interviews

15 Seconds.... That's how long the average reviewer spends on your resume, before making an interview/no interview decision. That's IF your resume gets beyond a database search. To put it in perspective, think about what you can do in 15 seconds: Brush your teeth, kiss your significant other, uncork a bottle of wine, pour a beer, load the washing machine, pour coffee, tie your shoes, put on your shirt, tie your tie, or watch Monty Python's Slapping Fish Dance. So how can you… Continue

Added by Phil Rosenberg on September 19, 2008 at 9:52pm — No Comments

Phil Rosenberg Why I’m a Twit…and why it will help you too

Yes, I’m a Twit, though still a baby twit. I’m a baby Twit because I’m new to another Social Networking phenomena, Twitter. Twitter lets you tell the world what you are doing in 140 characters or less. You can send short SMS (text messages) to the world through Twitter, plus use it to automatically update your FaceBook status. Why would anyone who’s not in school care? That’s what I wondered. I tried it out, and thought it was silly. I looked at Twitter as something my kids, in the text messag… Continue

Added by Phil Rosenberg on September 16, 2008 at 9:30pm — 2 Comments

Phil Rosenberg How Effective is your Resume? Here’s how to measure…

When I’m asked for resume advice, I’ll often first ask…what's your resume’s hit ratio, or response rate? Usually, this question is answered by the sound of crickets. It surprises me, especially Finance and Technology professionals whose professional lives revolve around measuring and interpreting data, don’t think to measure the effectiveness of their resume. Isn’t it natural to track how well your resume works for you? At a minimum, couldn’t you easily track how many callbacks, interviews, an… Continue

Added by Phil Rosenberg on September 15, 2008 at 1:34am — 4 Comments

Phil Rosenberg Thank You! Make an Impact in 5 Minutes

I’m amazed I actually have to write this article. Why do fewer than 10% of all candidates blow off the easiest way to stand out? It’s so simple…the thank you note. Yet so few take advantage of writing a simple thank you…so it’s a huge advantage to those who do. Why write a Thank You note? Here’s 5 reasons: 1. Thank Yous remind the hiring manager who you are 2. Thank Yous show the hiring manager that you REALLY want the job 3. Thank Yous give you an opportunity to highlight why you can uniquel… Continue

Added by Phil Rosenberg on September 13, 2008 at 7:30pm — 8 Comments

Phil Rosenberg Resumes Stink!

And so does yours…. I don’t even have to see it to know it stinks. How can I know this? Because it’s a resume, and resumes stink. They don’t work well in today’s world because they only work one direction….you to the employer. Resumes don’t grab the employer's attention, and don’t allow the employer to communicate back to you. So what’s a better way? The same way I’m reaching you! Hats off to marketing guru Seth Godin, because he “gets it”. I’ll explain tactics of how to create this in later p… Continue

Added by Phil Rosenberg on September 11, 2008 at 6:12pm — 1 Comment

Phil Rosenberg Facebook Strategies – The Power of Facebook Groups

Want to communicate your subject matter expertise to a targeted audience, or would a scatter shot approach be more effective? If you want a tightly targeted audience, that will have a high likelihood of facing problems that you are uniquely qualified to solve, then check out Facebook’s groups, one of its most powerful features. Facebook is all about database segmentation, to allow highly targeted marketing. So why not use the same features that financial services, auto, and CPG companies see i… Continue

Added by Phil Rosenberg on September 2, 2008 at 6:02pm — 2 Comments

Phil Rosenberg Inside the Head of the Headhunter - Justin Roy of SullivanKreiss

This week, we get inside the head of Justin Roy, Chief Operating Officer of SullivanKreiss, one of the nation’s largest recruiters of Architects and Building/Design Engineers. Justin is responsible for the management of recruiting operations, along with client and project development. He has extensive experience with all aspects of executive-level, key management, and technical… Continue

Added by Phil Rosenberg on August 29, 2008 at 7:09pm — No Comments

Phil Rosenberg Top 50 Web 2.0 Tools for Job seekers

So what’s all the fuss over Web 2.0? Web 2.0 is the interactive web, where users provide the content. Why does that matter to a job seeker? Because Web 2.0 gives every job seeker the opportunity to promote subject matter expertise. Web 2.0 gives multiple formats and platforms and tools to allow job seekers to announce to the world “I know my stuff!”.Continue

Added by Phil Rosenberg on June 16, 2008 at 2:00am — 4 Comments

Phil Rosenberg LinkedIN strategies (1) – Tight vs Broad Network

There’s been a controversy going on within the LinkedIN crowd for years. Is it more effective for your job search to build a LinkedIN network of close personal connections? Or instead, build a network with a broad reach, but weak connections? It depends on your purpose, and networking style. If you’re reading this blog, chances are your purpose is to change careers or jobs. Also think about how your network can be beneficial AFTER you land your new job. So let’s consider your networking style… Continue

Added by Phil Rosenberg on June 9, 2008 at 12:15am — 1 Comment

Phil Rosenberg LinkedIN Strategies: Recommendations

One of LinkedIN’s more powerful features for job seekers is their recommendations feature. LinkedIN allows users to ask for recommendations from past managers, co workers, business partners and service providers. Some on LinkedIN have collected hundreds, others don’t use this at all. As a job seeker, LinkedIN Recommendations can be a way to highlight your accomplishments and Subject Matter Expertise. Better yet, it’s done publicly, and on a website that is VERY searchable on Google & Yahoo… Continue

Added by Phil Rosenberg on May 20, 2008 at 8:06pm — No Comments

Phil Rosenberg Send Fewer Resumes

Which do you think is more effective: 1) Sending 100 resumes for many jobs in the hope that a few will be interested in you? or 2) Send a few resumes to a few jobs that you are a perfect fit for? While this strategy is counterintuitive, sending fewer resumes is a much more effective method. An effective and customized resume can get a 25-50% "hit ratio" (phone screens or interviews divided by total resumes sent) using a send fewer strategy. Why does this work? When you send fewer resumes, you… Continue

Added by Phil Rosenberg on May 20, 2008 at 7:09pm — No Comments

Phil Rosenberg Your Resume's 4 Audiences

Most job seekers write their resume for the hiring manager. That's it. Did you realize that your resume has up to 4 audiences, not just one? Miss what's important to any one of those audiences and you'll be passed over for interviews and offers. Here's how it works: Audience #1 - The Resume Database: How can a database be an audience? Simple...large and midsized companies input all resumes into their database, whether sent via email, hand delivered in paper, sent to a company… Continue

Added by Phil Rosenberg on May 20, 2008 at 7:05pm — No Comments

Phil Rosenberg How in the world can you demonstrate leadership in a resume?

You can't. Leadership is a skill that you can only demonstrate in person. So why do professional and managerial career changers take up valuable resume space trying to convince their reader that they are leaders? I find that managerial career changers want to define themselves as leaders. Not for their audience, the hiring manager, but for themselves. Since many experienced job changers write egocentric resumes (writing for themselves as the audience, not the hiring manager), this shouldn't c… Continue

Added by Phil Rosenberg on May 12, 2008 at 10:00pm — No Comments

Phil Rosenberg Why “Networking Doesn’t Work”

If you keep your eyes open, you’ll never stop being amazed.

Jason Alba of JibberJobber.com quoted stats generated by JobBait (a resum

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Added by Phil Rosenberg on April 18, 2008 at 2:30pm — 1 Comment

Phil Rosenberg How to Search Optimize your Resume - Pt 1

Are you getting a 25% response rate to your resume? If you are, stop reading, this article isn’t for you. If you’re getting less than a 25% response rate to your resume, then your resume is working against you and blocking you from interviews for top positions. Unfortunately, most of the population falls into the under 25% category.Continue

Added by Phil Rosenberg on March 25, 2008 at 5:00pm — No Comments

Phil Rosenberg The Inside Track on Recruiters – Top 10 Tips

It's so simple, and so few candidates do this. And the higher up the management chain the candidate is, the more effective they can be using this strategy. Interestingly, the higher up the management chain the candidate is, the LESS LIKELY they are to actually do this! It's such an easy way to stand out, such an easy way to get priority and additional help from recruiters.

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Added by Phil Rosenberg on March 23, 2008 at 8:22pm — No Comments

Phil Rosenberg FaceBook 101 for Job Seekers

You’re a manager. Why would you want to be on FaceBook with a bunch of college kids?

Simple…There’s 60 Million people on Facebook now, up from 25 Million 9 months ago. There’s only 15 million college students. Who do you think everyone else is?

The highest growing segment of FaceBook is the over 25 crowd…the hiring managers you want to network with and meet.

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Added by Phil Rosenberg on March 23, 2008 at 12:00pm — No Comments

Phil Rosenberg Which Subject Matter am I an Expert at?

An early challenge job changers face is determining who they are professionally. If you've been in the workforce 5 years or more, you've had LOTS of areas where you could demonstrate expertise. Depending on your career, this could be even less than 5 years. Maybe you're an expert at Post merger integration, Turnarounds, FAS 133, Ruby programming, Project Management for windows infrastructure, Human Resource wellness programs, Selling technologyContinue

Added by Phil Rosenberg on March 22, 2008 at 11:30am — No Comments

Phil Rosenberg Unfair Advantage

In today's job search, the name of the game today is to get noticed…and 97% of the resumes out there don't do a very good job at getting noticed. Guess what happens if you are one of the 97%? That's right, no interview, no callback, no chance at the job you applied for. Online resume submission, and HR Databases have made it so easy, yet at the same time, more difficult to get interviews. Easy as a click of a mouse, yet why is it all of a sudden so difficult to stand out? It's more difficult b… Continue

Added by Phil Rosenberg on March 21, 2008 at 11:30am — 3 Comments

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